Posted on August 30, 2012.
2012 SLA-SD Fall Seminar
Spotlight on the User: Enhancing Value
through User-Centric Design and Innovation
When: Friday, October 5, 2012, 8:00 AM – 3:45 PM
Where: Marina Village Conference Center, 1936 Quivira Way, San Diego, CA 92109
Are you eager to learn concepts, tools, and methods to optimize user experience (UX) and satisfaction at your library or information service? Please join the Special Libraries Association, San Diego, at our annual fall seminar. Outstanding speakers from a variety of settings will share insights, real-life examples, and practical tips on UX for information professionals. Attendees will also have opportunities to explore a vendor showcase, hear short vendor presentations, and enjoy a delicious continental breakfast, box lunch, and snacks catered by Panera Bread.
8:00 – 8:30 Registration, Continental Breakfast
8:30 – 8:45 Welcome
Carla Hernandez, SLA-SD President
8:45 – 9:45 KEYNOTE — Old Wine in New Bottles: UX Demystified
Gretchen McNeely, MLIS, Content Strategist, BLDG25, and Principal, Gretchen McNeely
Gretchen will introduce user experience (UX) and present tools and case studies from a corporate perspective. Prepare for an entertaining and informative presentation from a dynamic independent researcher, UX consultant, and content strategist who also sidelines as a stand-up comedian!
9:45 – 10:15 The SDSU Reference Design Project
Linda Salem, MA, MLS, Head of Reference Services, San Diego State University
Intentionally principled planning was the key to success in a minimal-budget transformation of the SDSU reference services area in 2012, improving user experience with state-of-the-art technology and study spaces. Linda will review the process and lead us in a mini planning and design exercise.
10:15-10:45 Break, Vendor Showcase
10:45 – 11:45 Designing Mobile Services: Two Innovative Case Studies from UC San Diego
SuHui Ho, MA, MLIS; Digital Services Librarian, University of California, San Diego
Marlo Young, MLS; Virtual Education Coordinator, University of California, San Diego
SuHui and Marlo will review the recent UX-optimized design of a mobile website for the UCSD Library and the use of a social location-based mobile platform to design an interactive orientation to the library and core services. The presentation will cover the development cycle, metrics, and lessons learned.
11:45 – 12:45 Lunch, Vendor Showcase
12:45 – 1:30 Vendor Presentations, Chapter Update
1:30 – 2:00 Library on the Move: Advocating for Patient Education through the Health Information
Jackie Davis, MLIS, Health Librarian, Sharp HealthCare
The Health Information Ambassador Program is a librarian-volunteer partnership designed to deliver accurate information to patients at the bedside. Jackie will describe the program and share qualitative and quantitative data that demonstrate the benefits of this innovative, patient-centered approach.
2:00 – 2:15 Break, Snacks, Vendor Showcase
2:15 – 3:00 Building a User-Centric Website by Integrating Course Enrollment Data
Ian Chan, MLS, Web Development Librarian, California State University, San Marcos
The CSUSM Library integrates course enrollment data within its web site to provide students with a targeted research experience. Ian will describe data selection and extraction, the use of Drupal to generate a customized user profile, privacy issues, and ways to safeguard student information.
3:00 – 3:35 Creating and Marketing Research Guides with the User in Mind
Catherine A. Deane, JD, MA, MLIS, Reference Librarian, Thomas Jefferson School of Law
Catherine will present her winning methods for creating and marketing research guides, with a focus on usability and marketing to students. These methods will be applied in a group exercise to analyze and propose improvements to a selection of research guides provided by seminar attendees.
3:35 – 3:45 Closing, Evaluations
Jean Miller & Kathy Elliott, SLA-SD Directors
Registration includes presentations, a vendor showcase, continental breakfast, lunch, and snacks.
- SLA members: $65 ($70 after September 24)
- Non-members: $80 ($85 after September 24)
- Students/unemployed/retirees: $30 ($35 after September 24)
The registration deadline was September 30, 2012. REGISTRATION IS NOW CLOSED.
If you have any questions about registration, please contact Lauren Rasmussen at email@example.com.
Registration: Lauren Rasmussen, firstname.lastname@example.org
Seminar information: Jean Miller & Kathy Elliott, email@example.com