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SLA-SD Fall Seminar: Register by Sept. 24 for Earlybird Pricing

A gentle reminder … you can save $5 by registering for the 2012 SLA-SD Fall Seminar on/before Monday Sept. 24. The final day registration will be accepted is Sunday Sept. 30.

The seminar, Spotlight on the User: Enhancing Value through User-Centric Design and Innovation, will take place on Friday, October 5 at Marina Village Conference Center in San Diego. We have an outstanding slate of speakers on this cutting-edge topic. Please visit http://sandiego.sla.org/2012/08/register-for-sla-sd-fall-seminar/ for program details and registration.

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Fall Seminar registration is up and running!

Did you try to register for the October 5, 2012 SLA-SD Fall Seminar and encounter a misbehaving (or missing) PayPal button? Our apologies! PayPal is back and working. You can find seminar details and register at your convenience at http://sandiego.sla.org/2012/08/register-for-sla-sd-fall-seminar/. Please keep in mind: prices go up by $5 after September 24, and September 30 is the final day registration will be accepted.

We hope you will share the link with all your library/information professional colleagues. It’s going to be a great seminar–you won’t want to miss it!

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Register today for the October 5 SLA-SD Fall Seminar!

2012 SLA-SD Fall Seminar


Spotlight on the User: Enhancing Value

through User-Centric Design and Innovation


When: Friday, October 5, 2012, 8:00 AM – 3:45 PM

Where: Marina Village Conference Center, 1936 Quivira Way, San Diego, CA 92109


Are you eager to learn concepts, tools, and methods to optimize user experience (UX) and satisfaction at your library or information service? Please join the Special Libraries Association, San Diego, at our annual fall seminar. Outstanding speakers from a variety of settings will share insights, real-life examples, and practical tips on UX for information professionals. Attendees will also have opportunities to explore a vendor showcase, hear short vendor presentations, and enjoy a delicious continental breakfast, box lunch, and snacks catered by Panera Bread.


8:00 – 8:30     Registration, Continental Breakfast

8:30 – 8:45     Welcome

Carla Hernandez, SLA-SD President

8:45 – 9:45     KEYNOTE — Old Wine in New Bottles: UX Demystified

Gretchen McNeely, MLIS, Content Strategist, BLDG25, and Principal, Gretchen McNeely

Gretchen will introduce user experience (UX) and present tools and case studies from a corporate perspective. Prepare for an entertaining and informative presentation from a dynamic independent researcher, UX consultant, and content strategist who also sidelines as a stand-up comedian!

9:45 – 10:15   The SDSU Reference Design Project

Linda Salem, MA, MLS, Head of Reference Services, San Diego State University

Intentionally principled planning was the key to success in a minimal-budget transformation of the SDSU reference services area in 2012, improving user experience with state-of-the-art technology and study spaces. Linda will review the process and lead us in a mini planning and design exercise.

10:15-10:45    Break, Vendor Showcase

10:45 – 11:45  Designing Mobile Services: Two Innovative Case Studies from UC San Diego

SuHui Ho, MA, MLIS; Digital Services Librarian, University of California, San Diego
Marlo Young, MLS; Virtual Education Coordinator, University of California, San Diego

SuHui and Marlo will review the recent UX-optimized design of a mobile website for the UCSD Library and the use of a social location-based mobile platform to design an interactive orientation to the library and core services. The presentation will cover the development cycle, metrics, and lessons learned.

11:45 – 12:45   Lunch, Vendor Showcase

12:45 – 1:30     Vendor Presentations, Chapter Update

1:30 – 2:00        Library on the Move: Advocating for Patient Education through the Health Information

Ambassador Program

Jackie Davis, MLIS, Health Librarian, Sharp HealthCare

The Health Information Ambassador Program is a librarian-volunteer partnership designed to deliver accurate information to patients at the bedside. Jackie will describe the program and share qualitative and quantitative data that demonstrate the benefits of this innovative, patient-centered approach.

2:00 – 2:15     Break, Snacks, Vendor Showcase

2:15 – 3:00     Building a User-Centric Website by Integrating Course Enrollment Data

Ian Chan, MLS, Web Development Librarian, California State University, San Marcos

The CSUSM Library integrates course enrollment data within its web site to provide students with a targeted research experience. Ian will describe data selection and extraction, the use of Drupal to generate a customized user profile, privacy issues, and ways to safeguard student information.

3:00 – 3:35     Creating and Marketing Research Guides with the User in Mind

Catherine A. Deane, JD, MA, MLIS, Reference Librarian, Thomas Jefferson School of Law

Catherine will present her winning methods for creating and marketing research guides, with a focus on usability and marketing to students. These methods will be applied in a group exercise to analyze and propose improvements to a selection of research guides provided by seminar attendees.

3:35 – 3:45     Closing, Evaluations

Jean Miller & Kathy Elliott, SLA-SD Directors


Registration includes presentations, a vendor showcase, continental breakfast, lunch, and snacks.

  • SLA members: $65 ($70 after September 24)
  • Non-members: $80 ($85 after September 24)
  • Students/unemployed/retirees: $30 ($35 after September 24)


The registration deadline was September 30, 2012. REGISTRATION IS NOW CLOSED.

If you have any questions about registration, please contact Lauren Rasmussen at lauren.rasmussen.sla@gmail.com.


Registration: Lauren Rasmussen, lauren.rasmussen.sla@gmail.com

Seminar information: Jean Miller & Kathy Elliott, sandiego.director@gmail.com

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