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SLA-San Diego Q1 Board Meeting Date Set for Feb 5th

The SLA-SD Executive and Advisory Board will hold our first board meeting of the year on Friday, February 5th at 2:00PM (Pacific).  The meeting will take place virtually via GoToMeeting.  All chapter members are welcome to participate. To attend please use the the information below:

San Diego Chapter Board Meeting. Fri, Feb 5, 2016 2:00PM – 4:00PM PST

The initial meeting of the year is a great one to attend to meet the new Chapter officers and committee chairs who will report on activities and plans for 2016. We’ll discuss goals for the coming year as a group, the proposed budget, and committee needs. The full proposed agenda can be found here: Agenda-Q1-SLA San Diego Board Meeting

Please contact me with any questions. I hope to “see” you there!

Britt Mueller
britt.mueller@gmail.com
SLA-SD 2016 Chapter President

Posted in Announcements, Events, From the President, Keeping Up With Meetings, News, SLA Announcements0 Comments

Introducing….SLA-San Diego 2016 Executive Board

Meet the incoming members of the SLA-San Diego 2016 Executive Board:

Chapter President: Britt Mueller (Principal, InfoLiquidity)

Britt Mueller is Principal of the consulting organization, InfoLiquidity, which seeks to optimize the flow and financial return on information for content creators, consumers, and organizations. Before she established InfoLiquidity, Britt was Sr. Director and lead for the Library & Information Services department for Qualcomm Inc., a global Fortune 500 company focused on advanced wireless technologies. Her group served an employee population of over 30,000, providing just-in-time, globally accessible information, research and analysis toward increased productivity and competitive advantage. Before Qualcomm, Britt headed the corporate library for a HR consulting firm, and served as a faculty librarian at the University of Oregon. She is a long-time member of the Special Libraries Association and served a prior term as President of the San Diego chapter in 2011. Britt has served on numerous advisory councils, is a former member of the ITIMG (Industrial Technical Information Managers Group), and has authored a number of papers and presentations on meeting information needs in research and corporate environments.

President-Elect: Greg Sorini (Manager, Library Services, Qualcomm)

Greg Sorini manages the enterprise content portfolio at Qualcomm where he began his library career in 1997. A graduate of San Jose State’s MLS program, Greg began as a library intern working on the implementation of the Qualcomm Library’s first ILS.  Since then he has managed the technical services team, been part of the Library’s research team, and been an integral part of relocating the Library three times. In his current role, Greg manages the Library’s content budget and ensures that Qualcomm’s information portfolio meets the needs of the company as it evolves.  He is a past SLA-SD Fall Seminar Director and is looking forward to re-engaging with local colleagues.

Treasurer: Jennifer Silverman (Assistant Librarian, West Coast University)

Jennifer Silverman is Assistant Librarian for the Orange County Campus of West Coast University in Anaheim, CA.  Jennifer began her work in libraries as a Library Student Assistant with San Diego State University in 2006. Her library experience includes: cataloging items and conducting outreach at the San Diego Zoo Library, providing reference and research services at the Rancho Bernardo Library for the City of San Diego, and volunteering at the Temple Adat Shalom Library.  Jennifer has been serving as SLA-SD’s Treasurer since 2014 and is looking forward to another two years as a member of the executive board.

Secretary: Teri Vogel (Science and Engineering Librarian, University of California, San Diego)

Teri has been the librarian for Chemistry, Materials Science, Chemical and NanoEngineering  at UC San Diego for 10 years, and before that was the Chemistry and Biology Librarian at Georgia State University. She first got involved with SLA through the Chemistry Division, first as webmaster from 2002-2008, and then as Chair-Elect/Chair/Past-Chair from 2009-2011. More recently, Teri has been involved with the American Chemical Society’s Division of Chemical Information as a member of the Education Committee and Bulletin assistant editor.

Director: Zemirah Lee (User Engagement Librarian, National University)

Zemirah Lee joined SLA-SD in 2011 as a student while completing her MLIS from San Jose State University. She served on the Advisory Committee in 2013 as the new Student Liaison after winning the SLA-San Diego Student Scholarship just prior to graduating with her degree in 2014. She immediately secured a position at UC Irvine as an Education & Outreach Librarian before coming back home to San Diego to work at the National University Library as the Health and Human Services Librarian. In addition to her active local involvement with SLA-SD, Zem is also on the Executive Board of the Southern California Instruction Librarians and has been a continuous member of ALA, CARL, ACRL and SLA since 2011.

Director: Beth Autin (Librarian, San Diego Public Library and San Diego Zoo Global)

Beth first joined SLA in 1998 and served as SLA-SD Membership Chair from 2006-2008. She is very excited to be back on the SLA-SD Board, serving as one of our two Directors, and welcomes your Fall Seminar ideas! Beth has over 15 years of experience helping organizations efficiently access and manage information. Her variety of career experiences includes working as a librarian in biotech companies, law firms, public libraries and as an independent information consultant to the pharmaceutical, medical device and diagnostics industries. She joined the library team at San Diego Zoo Global in 2015 and is currently Associate Director – Library Services.

On behalf of the 2015 Nominating Committee, thanks to our nominees for agreeing to serve, and we look forward to an exciting year!

- Jill Blaemers, SLA-San Diego Past President 2015

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Autumn Update From the President

A Warm Hello, SLA-SD Members!

With October now in full swing, is it more than high time to come together for a recap of the year so far and share a summary of our chapter’s activities, both past and planned for the future. It has been a whirlwind since taking the reigns as SLA-SD Chapter President in January, and at last, I’m writing to take stock of what we’ve accomplished as a chapter so far this year, connect with happenings at SLA HQ, and look forward to our final plans on the calendar this fall and winter.

Some highlights of SLA-SD Board activities so far in 2015:

President Elect Eileen Schnur put together a creative and fun set of chapter programs so far this year, including:

  • March: A tour of the NOAA SW Fisheries facility and library, followed by dinner at El Pescador Fish Market in La Jolla
  • July: Our chapter’s first ever webinar, “Creating the Future for Information Professionals the Peter Drucker Way, led by Bruce Rosenstein and hosted by Safari Books Online
  • October: A tour of the California Surf Museum, followed by dinner at Ruby’s Diner on the Oceanside Pier

Eileen also organized several happy hours get-togethers this year, including two “mixers” co-hosted by SANDALL and a mid-summer happy hour to kick off the SLA-SD’s annual children’s book drive. All together, these events brought unique learning and networking opportunities to our chapter members. Thanks to Eileen for all of her time and hard work in organizing our chapter programming this year!

Student liaison Marie Myers organized a successful 6th Annual Words Alive Book Drive from June – October this year. In total, Marie helped collect 255 children’s books to donate to Words Alive, and we thank her for all of her hard work!

Marie is also administering the chapter’s 2015 Student Scholarship competition, through which SLA-SD seeks to award a local San Diego County MLIS student interested in a career in special libraries with $1,000 plus a one-year student membership in SLA-SD. The successful applicant is also asked to participate on next year’s 2016 SLA-SD advisory board as the Student Liaison. This year’s application deadline is Monday, November 9, 2015. Please spread the word to any local MLIS/MLS/MIS students!

Past-President Jill Blaemers has been working tirelessly on this year’s nominating committee as she aims to find candidates for all vacant executive board positions, including President-Elect, Secretary, Treasurer, and two Directors. Any SLA-SD member interested in volunteering to run for any of these positions is encouraged to contact Jill for more information.

Directors Penny Coppernoll-Blach and Deborah Kegel are currently moving full steam ahead in the final planning and organization stages for our anual SLA-SD Fall Seminar, scheduled for Friday, October 30th. This year’s seminar theme is Forging Forward: Techniques & Technologies for Gauging Success, and Penny and Deborah have a great slate of speakers lined up to talk about diverse topics related to evaluation and assessment. Registration for the Fall Seminar is now open – but act fact, as registration closes at the end of the day on Friday, October 23! This event is always our biggest program of the year, and we’re hoping for another success in 2015. Please share the seminar announcement with any colleagues who may be interested!

Our full SLA-SD Executive and Advisory Boards have been putting great effort into providing engaging resources, communications, and programming for you, and I extend my thanks to everyone for all of their time and hard work so far in 2015! This includes several new Advisory Board members who we welcomed to our team this year, including Elizabeth Grossman as Vendor Relations Chair, Kelly McKeever as Membership Chair, and Kristi Ehrig-Burgess as Hospitality Chair, each of whom has been a great addition to SLA-SD.

Please keep your eye out for more news on the SLA-SD Blog (sign up here!) and listserv (sign up information here). In addition, all are welcome to attend SLA-SD quarterly board meetings and/or access approved board meeting minutes on our Blog.

Beyond our local chapter, 2015 has been a big year for SLA as an organization. For better or for worse, now is a time of strategic change. As communicated by SLA HQ to all members, the organization is at a point of analysis and restructuring – in large part due to financial difficulties, which have grown significant enough to require a critical examination and swift change. In an effort to provide SLA members with a “one stop shop” for information about significant events and initiatives happening with the SLA Board and HQ, a Key Board Initiatives page was created, with links to relevant reports and discussions. In SLA President Jill Strand’s message for 2015, she emphasized the theme “Lean into the curve,” which indeed the organization has, as we all face inevitable change head-on.

At the beginning of 2015, the organization hired two Change Consultants on a contract basis (Cindy Shamel, of SLA-SD, and Ulla de Stricker) to review the organization and surrounding climate in its current state and create recommendations for the board in building a road map for positive change moving forward. The Change Consultants finalized and delivered their ”SLA Recommendations Report” to the SLA Board in May of this year, followed by much discussion and commentary by SLA leaders and members, including a June discussion session organized by our local SLA-SD chapter. After the open comment period closed in June, all comments were reviewed and shared among the SLA Board members. After a thorough Board review of the Recommendations Report and member comments, the Board voted to “receive” the report (meaning Board members read the report and acknowledge work done but no action had been taken on it).

In July of this year, the Board voted to receive a new edited version of the Change Consultants’ original Recommendation Report, titled “Board-Revised Recommendations”, updated in part in response to a review of member comments. In July, the Board also voted to accept a high-level document titled the “Road Map for the Future of SLA”, prepared jointly by the SLA Board and HQ staff; the road map includes a general summary of steps by which the Board will move SLA forward. This document was accepted, which means the Board approves the content and direction of the document and will work toward implementation. The Change Consultants were also directed to work alongside the Board and HQ staff to prepare a detailed, multi-phase implementation plan for the general road map. This detailed plan is currently in development and will be shared with all SLA members upon completion.

So far, we have already seen bits and pieces of significant change in SLA, including the announcement that SLA will engage the services—at least temporarily—of an Association Management Company (AMC) rather than hire new executive leadership at this point to replace former CEO Janet LaChance. SLA also announced a significant member dues restructuring this month.

More news of change will certainly be on the horizon, and all SLA members are encouraged to be engaged in discussion on these important issues.

All that said, it has been a big year for SLA as an organization, and a good year for SLA-SD as a chapter. I look forward to seeing and connecting with many of you at the Fall Seminar later this month. Don’t hesitate to ask me any questions about the chapter or open up a conversation about ideas for the future—we love receiving feedback from our members! Please also be on the lookout for an announcement about our annual SLA-SD Holiday Dinner and Business Meeting, which will be scheduled for a weekday in the first two weeks of December – details to be announced in early November via our blog and listserv.

Thank you again for your engagement and support so far this year. SLA-SD would be nothing without its active volunteers and members!

Best,

Amy Jankowski
2015 President
SLA San Diego Chapter

Amy Jankowski, SLA-SD 2015 President

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Join Us! We’re going to the Surf Museum…

We are very excited to have arranged for a special group tour at the California Surf Museum on Monday, October 5th for our next SLA-SD Chapter program. The California Surf Museum serves as an international repository and resource center on the lifestyle sport of surfing through capturing, preserving, and chronicling its art, culture and heritage for the education and enjoyment of future generations. During our visit, we will be taken through many exhibits which include, Gems from the Vault, The Art of Kevin Short, A Brief History of Surfboards, and exhibits on both Bud Brown, Bethany Hamilton.   For more information you can visit their website: http://surfmuseum.org

Your surf adventure doesn’t have to stop there!  Bring your comfortable shoes.  After the tour, we will walk over for a bite to eat at Ruby’s Diner at the end of what I hear is the longest pier on the West Coast with 360’ views of the ocean surf.  http://www.rubys.com/locations/oceanside/index.html

Entrance to the museum is $5.00 If you are a member of the SLA-SD Chapter it is free!

Parking is available on the street just outside the museum.

Tour starts promptly at 3:00 and will wrap up in an hour.

Sign up for this program and/or to join us for a social event at Ruby’s by going to our online registration form at:  http://goo.gl/forms/U6A6a8nW9q  Hope to see you there!

Eileen Schnur

SLA-SD, 2015 President-Elect

 

Questions about registration process? Kristi Ehrig-Burgess at: kerhigburgess@mengei.org

Questions about the details of this event? Eileen Schnur at:  eyeleensbox@yahoo.com

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SLA-SD Fall Seminar October 30, 2015: Registration Is Now Closed

Please join us for an exciting, interactive, and informative day!

Forging Forward: Techniques & Technologies for Gauging Success

 

Summary:
As the landscape of information services and resources changed from physical to digital and physical, how have librarians changed the ways in which we gauge success? Learn new ways of measuring your customers’ or competitors’ research impact, your library services’ impacts in the digital age, improving services for your customers, and how to quantify and convey your organization’s successes to upper management.


Speakers and Topics will include:

  • Joseph  Matthews, JRM Consulting, Inc. – Forging Forward: Using Evaluation as a Stepping Stone
    Our keynote speaker is a consultant specializing in strategic planning, assessment, evaluation of library services, customer service, use of performance metrics, and the balanced scorecard.  Joe has co-authored several books, including Managing with Data: Using ACRLMetrics and PLAmetrics (2014), Getting Started with Evaluation (2013), Research-Based Planning for Public Libraries: Increasing Relevance in the Digital Age (2013).
  • Kathy Elliott, San Diego Zoo Global – From Tortoise to Cheetah: Streamlining News Aggregation with Inoreader and Paper.li
  • Karen Heskett, UC San Diego Library – Helping Our Users Find Their Article Metrics
  • Carolyn Norman, National University Library – The Quality of Library Reference Services from the User’s Perspective—How Did We Do?
  • Deborah Robinson, Qualcomm Library – The Evolution of ResearchViews at the Qualcomm Library: Tailoring Proactive Research Deliverables to Meet Client Needs
  • Cindy Shamel, Shamel Information Services – Setting Yourself Up for Success

Date:     Friday, October 30, 2015, 8 am – 4 pm.

Location:  Marina Village – Bayview Room (Directions)

1936 Quivira Way     San Diego, CA 92109
Plenty of free parking available in front of the building.

Cost: Rates include continental breakfast, lunch, and mid-morning and afternoon refreshments!
Catered by Panera.
Dietary Special Needs?  Please contact Penny Coppernoll-Blach and Deborah Kegel with your dietary needs at SLA.SD.FallSeminar@gmail.com

For questions, please contact Kristi Ehrig-Burgess at Kehrigburgess@mingei.org

Thanks to the contributions of our exhibitors, who help make the Fall Seminar possible! Each exhibitor will have a table at the seminar, and attendees will have several chances to visit with these vendors throughout the day.

  • EBSCO
  • EOS International
  • ProQuest
  • Safari
  • Thomson Reuters
  • Elsevier

Seminar Information: For questions, please contact Penny or Deborah at SLA.SD.FallSeminar@gmail.com

Posted in Events, Keeping Up With Meetings, News, SeminarsComments Off

SLA-SD 2015 Q3 Virtual Board Meeting, Friday, Sept.11, 11:00 AM – 1:00 PM

Hello SLA-SD Members,

With summer wrapping up, it’s high time to convene for our third quarter SLA San Diego Chapter Executive & Advisory Board Meeting, scheduled for Friday, September 11, 11:00 AM – 1:00 PM (duration depends on the flow of the meeting, with a 2 hour max). During the meeting, board members will report on and discuss chapter activities and plans, review finances, and address any new and old business. All are welcome to attend — it’s a great way to learn more about our chapter, including ways in which you can get more involved if interested.

The meeting will be held virtually via GoToMeeting. See below for call-in information:

SLA-SD Q3 Board Meeting
Friday, September 11, 2015, 11:00 AM – 1:00 PM

Please join the meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/914609101

You can also dial in using your phone.
United States +1 (408) 650-3131
Access Code: 914-609-101

A draft meeting agenda is available for download here: SLA-SD_2015_Q3_Board_Meeting_Agenda_Draft

Thank you for your time! — And let me know if you have any questions!

Amy Jankowski
2015 President
SLA-SD Chapter
contact

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Upcoming Webinar Program for SLA San Diego Chapter!!

The SLA-SD Chapter’s program coordinator is bringing the next program out to our local San Diego area Information Professionals! Our next event is available exclusively for our past, present or future SLA SD Chapter Members…wherever you are this summer.

SLA Webinar with author, Bruce Rosenstein
Wednesday, July 29, 2015
10:00 am | Pacific Daylight Time | 1 hr

This book talk will be led by Bruce Rosenstein, hosted by Safari Books Online and organized by SLA-SD. Sign up for this free event HERE:

 

Creating the Future for Information Professionals the Peter Drucker Way

rosenstein
Books by Peter Drucker (1909-2005), the “father of modern management,” have been a beacon for people in special libraries and organizations of all types for more than 70 years.
Join Bruce Rosenstein, Managing Editor of Leader to Leader, who interviewed Drucker extensively and is the author of Create Your Future the Peter Drucker Way and Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life; for an exploration of how you can apply Drucker’s insights to create the future for you, your organization and the profession.

Bruce’s presentation will be particularly relevant for developing strategies regarding the recent discussions on ‘the future of SLA’ and the disruption that special librarians have experienced:

Creating a future-focused mindset (Build a better tomorrow by taking steps today)
Determining the future that has already happened (Look for clues in the past to forecast the future)
Becoming your own successor (Keep yourself in demand and in control of your destiny)
Shaping the future of your organization (Go beyond the planning stage and create real change)Building your future beyond your current workplace (Identify key challenges & opportunities in all areas of life)
The future is too important to be left to chance; participate in this important event as you create your own future!

Bruce Rosenstein

Bruce Rosenstein is Managing Editor of Leader to Leader, and author of Create Your Future the Peter Drucker Way (McGraw-Hill, 2013) and Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life (Berrett-Koehler, 2009). He is an adjunct professor at The Catholic University of America’s Department of Library and Information Science, and was a reference librarian at USA TODAY for 21 years.

Check this Out! Attendees will also benefit from an introduction and overview of Safari Books Online (home to Rosenstein’s books in full-text) along with 44,000 other IT, business and professional development titles along with a free no-obligation 30-day trial.

Help with registration? Contact our SLA-SD Hospitality Chair, Kristi Ehrig-Burgess kehrigburgess@mingei.org

Questions about this program? Contact 2015 SLA-SD President Elect, Eileen Schnur eyeleensbox@yahoo.com

Posted in Chapter Programs, Events, News, UncategorizedComments Off

SLA Strategic Recommendations: SLA-SD Discussion Session, Monday, June 8 @ Ashford University, 4:30 – 6:00 pm

Dear SLA-SD Members,

 

As you know, SLA President Jill Strand recently announced that the SLA Change Consultants, Cindy Shamel and Ulla de Stricker, who were engaged by SLA to provide strategic recommendations in areas such as marketplace positioning and viability, membership revenue and growth, and conference modeling forwarded their report to the board – See more at: http://www.sla.org/governance/board-of-directors/key-initiatives/sla-recommendations-report/#sthash.WKU2UFdA.dpufwere tasked with providing strategic recommendations to the organization in areas such as marketplace positioning and viability, membership revenue and growth, and conference modeling, forwarded their report to the SLA Board. The report is currently available to all SLA members through the following link: http://www.sla.org/governance/board-of-directors/key-initiatives/sla-recommendations-report/ (SLA login required to access report). If accepted and enacted, many of these recommendations will translate into significant changes in the organization. It is an exciting time to be an active member, and all are encouraged to engage in this discussion of our future!

 

SLA has provided several opportunities for member feedback, including:

 

  1. By e-mailing your comments to the secretary of the board, Tara Murray, who will organize the comments by recommendation and forward them to the board on a weekly basis;
  2. By submitting questions for consideration at a virtual Town Hall for SLA members on May 27 – recording now available through Key Board Initiatives page: https://www.sla.org/governance/board-of-directors/key-initiatives/, “Change Consultant” section (SLA member login required)
  3. By sharing your thoughts in person during the comment periods at the board meeting in Boston on Saturday, June 13, prior to the start of the SLA 2015 Annual Conference;
  4. By speaking directly with board members throughout the conference; and
  5. By asking questions during the annual business meeting, to be held at SLA 2015 on Tuesday, June 16, at 5:00 p.m. (This will mark the cut-off for the board to receive comments.)
In an effort to engage our chapter members – and ourselves – in this discussion, SLA-SD will be holding a discussion session on the evening of Monday, June 8, 4:30 – 6:00 pm at Ashford University. During this time, members are encouraged to discuss the recommendations’ strengths and weaknesses; address strong points, concerns, confusion, and additional ideas; and ask questions among each other to clarify how these recommendations may affect us as individuals and as a chapter.

 

Example questions:

 

  • How will the recommended changes to business partnerships / vendor sponsorship rules (centralizing requests for funding; sharing revenue 50/50 with HQ) affect our ability to fund SLA-SD Chapter programs (particularly Fall Seminar)? (section 3.1)
  • Regarding recommended changes to SLA’s educational products and services — such as positioning SLA as a lifelong career school for members — is there a strategy to encourage broader recognition of the value in SLA certifications and coursework by employers and other related industries? (section 4)
  • How do the recommended changes to leadership training (eliminating the January in-person Leadership Summit and replacing this with web-based training) affect our future leaders? Will web training be sufficient, or even better? (section 5.1.a)
  • Should content management of the SLA Annual Conference be entrusted to a single professional (or two), shifting content selection away from SLA units? Would this planning position be outsourced, or should this individual be a member or otherwise affiliated with SLA? (section 5.1.c)
  • What are your thoughts on the recommended consolidation and standardization of SLA Divisions? How would these affect members — positively and negatively? (section 6.1.a)
  • What implications do the recommended changes to Chapter organization have for our San Diego Chapter? (section 6.1.b)
  • Are the recommendations for securing immediate operating funds for  SLA Headquarters appropriate? Should SLA HQ plan to access unit funds to avoid deficit? (section 7.1)
Discussion attendees are encouraged to come prepared by reading the full recommendations and noting any particular areas that merit discussion. We will have several copies of the recommendations on hand just in case they’re needed. If anyone is unable to attend but has discussion points to offer, please send them along to me, and I will pose them to our group.

 

Event Summary
What: SLA Strategic Recommendations Discussion Session
When: Monday, June 8, 4:30 – 6:00 pm
Where: Ashford University
           8620 Spectrum Center Blvd
           San Diego, CA 92123
           Map: https://goo.gl/RLZpjS
           **Note: Elizabeth Grossman, Ashford’s Senior Director of Library Services, will greet attendees in the Ashford lobby beginning at 4:15 pm. We will be meeting in a 10th floor conference room. Light refreshments of cookies, coffee, and water will be served!
Questions: contact ajankowski@sandiegozoo.org, 630.251.3735

 

Please RSVP to Amy at: ajankowski@sandiegozoo.org

 

Thank you – and I hope to see you next week!

 

Amy Jankowski
2015 President
SLA San Diego Chapter

Posted in Announcements, Current Affairs, Events, From the President, SLA AnnouncementsComments Off

Competitive Intelligence: Interview with Dolly Goulart

Dolly Goulart is Director of Research & Analysis at the Qualcomm Library.

Dolly

  1. How do you define Competitive Intelligence, and what does it encompass?

To me, competitive intelligence is the practice of proactively identifying trends or behaviors in companies or markets of interest. It’s rather difficult to accurately predict the future, but through various intelligence methods, one can start to identify key themes that can then help create a story or help to predict future areas of focus. It’s all about using information to help understand the landscape in a way that isn’t readily obvious.

  1. What kinds of organizations use CI? Within those organizations, who are the primary consumers of CI?

I think all organizations use CI to an extent. Even a mom-and-pop business uses CI when they look at other providers of the same service – what do the other providers charge, how long are they open, how can we charge less? Any business launching a new initiative, competing for market share, or simply trying to improve their own product(s) should be actively engaged in CI.  To which extent is largely determined by what they are trying to achieve. CI in the traditional sense is thought to be consumed by strategists and decision-makers in groups like corporate finance, business development, or marketing. However, it stands to reason that most employees benefit from some amount of competitive intelligence as it can help shape a product/business strategy at all levels of the organization and across all departments.

  1. What kind of sources do you turn to for information? Do you use data analytics, or social media, and if so, how?

Intelligence can come from multiple angles. If one is gathering information from just one source, regardless if it’s a public resource or a subscription database, it isn’t intelligence – it’s information. Someone needs to do something with it to make it intelligence. Looking at a variety of sources and identifying patterns or trends is very important. Relying on just news is inappropriate, one should also be looking at additional sources of information relevant to the business/market they’re investigating – sources such as regulatory filings, analyst insight, product sales information, hiring trends, etc. In terms of analytics, I think they’re important when you can use them to distinguish change. Many people talk about the importance of looking at social media for CI. It may be useful, but it only reflects one point in time. Typically, it’s very difficult to easily find a truly useful nugget of information from social media. However, being able to analyze differences in social media across time periods is very important. Were they talking about these issues last year, or does it appear to be a new area of focus? Using analytics for the high volume of information typically found in social media is extremely helpful.

  1. What skills are necessary to be a successful CI librarian?

The standard skills that makes anyone a good researcher also applies to CI, at least in terms of locating information. However, the trait that makes someone successful at CI is curiosity. If one is curious, they find themselves asking different questions and following different trails. Because of this, they oftentimes uncover information that wasn’t readily obvious from the sources they started with. That’s the key – being curious enough to uncover something different and savvy enough to know what to do with it.

  1. How do you communicate the results of your research to decision makers?

Results can be communicated in a variety of ways, it really depends on the audience and the nature of the project. When our team is relaying results on a project, we always try to package it in an organized way that allows the client to quickly make a decision. What we don’t want to do is spend time doing research only to provide the client with an overwhelming amount of information that they then have to try to find the answer in. Again, if you haven’t done anything with the information, you haven’t turned it into intelligence…you’re still just relaying information. The act of identifying key points, trends or takeaways moves you closer to providing intelligence and makes it easier for the client to move forward.

 

 

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UCSD Librarian Shadow Day

UCSDshadow

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