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2017 Fall Seminar – Presentations and Registration

Library Budgets Today: Making Lemonade from Lemons

Register to join us for a rewarding day of learning at the San Diego Chapter of the Special Libraries Association’s annual professional development seminar.  Registration is now open! Our detailed program and agenda are coming soon.

Friday, September 29 at the California Center for the Arts, Escondido, 340 North Escondido Boulevard, Escondido, CA 92025

©California Center for the Arts, Escondido. All rights reserved.

 

Register by September 18, 2017: Registration includes breakfast, lunch, and afternoon snacks!  Please email SLA.SD.FallSeminar@gmail.com with any dietary restrictions or preferences, including vegetarian and gluten-free.

This year’s seminar will focus on innovation, progress, initiative, and adaptability when times call for increased creativity.   Learn from librarians who have improved their services, spaces, outreach and marketing, processes, and/or user experiences with innovative techniques, ideas or programs.  And there will be ample networking opportunities to share how your library creates opportunities when surprises and challenges arise.


SLA-SD Fall Seminar Registration 2017




Presentations

Library vs. library: Recreating and Adding Value

Dolly Goulart, Research Director, Corporate Strategy, Qualcomm

The Qualcomm Library went through significant change earlier this year, ultimately resulting in its closure. The Research function remained, transferred to the business. No longer called the Library, it is still a library – and has had some very quick successes in its new home. The presentation will focus on our now critical need to partner, our continued process for stretching budget dollars, and the improved systems in place to do more with less. It’s the ultimate challenge situation – cutting the function, while still meeting the needs of the business – even when the need wasn’t so clear at the time.

 

No Building & (Almost) No Budget: How the Haiti Reads Library Transformed from a Brick & Mortar to a Virtual Library

Bobbi Weaver, California Western School of Law

In 2009, Haiti Reads established a library in the Port-au-Prince, but it was damaged by the 2010 earthquake.  While searching for a new location, Haiti Reads structured a “Virtual Library” on its web site with links to free online resources, which people could access via smartphones.  The library moved several times since 2010 due to various limitations.  It became apparent that a print collection was not sustainable, and it was then distributed to educators in Haiti.  Currently, Haiti Reads is refining the resources on its web site.  This presentation will focus on the development of the Virtual Library and future plans for the organization.

 

The GIS Working Group, Not Just for Geographers: How to Leverage the Campus GIS to Enhance Curriculum and Library Resources Cost Effectively

Ann Fiegen, Librarian for Business & Economics, Kellogg Library, California State University San Marcos
Allen Risley, GIS/Research Specialist, California State University San Marcos

Faced with high demand for demographic, lifestyle and business survey data most often only available in expensive marketing databases a partnership with the Geographic Information System (GIS) campus services offered a practical solution for students who needed spatial data for their assignments and projects. The web-based solution allowed for those with no GIS experience to use sophisticated data tools in ESRI’s ArcGIS software and Business and Community Analyst Online. Thanks to a culture of innovation and collaboration use of GIS has expanded across campus. Examples of southern California community based projects will be included.

Lightning Rounds

 

Bringing the Library to its Users: Pop-Up Displays and Holiday Book Bags

David Feare, User Engagement Librarian, National University Library
Lauren Fox, User Engagement Librarian, National University Library

Have you ever got hooked on a product based on a sample? Outreach and marketing has become an increasingly important part of libraries as we look for ways develop relationships with faculty, students, and staff. While a lot of this marketing is done from behind a computer, the National University Library’s Marketing Working Group decided to try something different by bringing the library directly to its intended users. This lightning round will highlight how pop-up displays and a holiday book bag campaign have been used to market the library, increase awareness, and cultivate relationships with faculty, students, and staff. We will explore the results, challenges, drawbacks, and opportunities associated with these efforts.

 

How Cultural Intelligence (CQ) Makes a Difference in Your Professional Environment

Dr. Michele A. L. Villagran, University of North Texas / CulturalCo

As workforces become more diverse, we face the challenge of managing increasingly diverse interactions. Many organizations apply the framework of “cultural intelligence” (CQ)—a person’s capability to adapt to new cultural settings or an unfamiliar cultural context. Rooted in academic research, CQ is a globally recognized way of assessing and improving effectiveness in culturally diverse situations. Leading organizations in business, education, government, and healthcare use CQ. This session will give an overview of CQ and its application within the information profession. It is designed for any individual that interacts with diverse cultures in any organizational segment.

 

Open-Source Tools for Opening Hearts and Minds

Young Lee, Reference & Digital Resources Librarian, University of La Verne College of Law Library

Getting users to invest time for learning can be difficult in this on-the-go, attention span challenged world.  Offering engaging, mobile-friendly experiences using interactive fiction, timelines, and presentations can help: 

* Provide repetition by presenting information in multiple ways and modes; 
* Utilize cognitive disfluency to encourage processing information, making it more sticky; and 
* Elicit empathy to promote human context and emotional scaffolding of information.

In a whirlwind Lightning Round, an overview of one such project will be given along with an introduction to the open-source tools used to create it. 

 

1 University, 10 Campuses: Sharing Marketing Materials Across the University of California

Gayatri Singh, Reference & Information Services Coordinator, and Librarian for Communication, UC San Diego Library
Antoinette Avila, Library Assistant Supervisor, and Ask a Librarian Manager, UC Irvine Libraries

Libraries across the University of California work together when it comes to collection development, interlibrary loan, cataloging, digitizing projects, and more. The Digital Reference Shared Service Team coordinates the shared virtual chat reference service across the 10 UC campuses. The team’s main focus is to staff the service, but slowly we expanded the reach to share marketing materials. This lightening session will highlight collaborative projects including videos, and other promotional materials. We will discuss challenges and opportunities of working across a campus system. We will include design resources where attendees can find inspiration and templates for marketing materials.

 

Speaker Bios

Antoinette Avila manages the University of California Ask a Librarian chat service working with fellow UC colleagues to ensure that UC patrons experience quality chat reference service. She has been managing Ask a Librarian chat since 2014 while continuing in her role as an integral team member in the Reference Department at UC Irvine. Antoinette also works as an Adjunct Librarian at Long Beach City College. Antoinette holds a MLIS from San Jose State University.

David Feare is a User Engagement Librarian at National University, a private, nonprofit institution in San Diego, CA. He currently enjoys leading social media and outreach efforts while maintaining his extensive hat collection. There’s a lot more to say and not a lot of room to say it, but he’s happy to tell you more!  dfeare@nu.edu

Ann Fiegen, Librarian for Business & Economics, California State University San Marcos – She is the liaison to the College of Business Administration where she works with the College’s Senior Experience Teams to solve business projects sponsored by local companies and nonprofits. She is a GIS enthusiast because it’s visual, interactive, and just plain fun to use.

Lauren Fox is a User Engagement Librarian and the liaison to the School of Engineering and Computing at National University, a private, nonprofit institution in San Diego, CA. She has a strong interest in outreach, marketing, and new technologies, and has used this interest to organize all kinds of fun events. In fact, she’s probably brainstorming another one right now! lfox2@nu.edu

Dolly Goulart, Research Director, Corporate Strategy, Qualcomm –  With nearly 20 years of experience in competitive market information and custom research, Dolly’s focus is on enabling business leaders to make better decisions through sound competitive information & analysis. The team partners heavily with strategic and cross-departmental groups to provide business critical research deliverables within a robust information infrastructure. Dolly thrives on developing solutions to better enable decisions and strives to break down information silos to improve the flow of knowledge & insights.

Young Lee is the Reference & Digital Resources Librarian at the University of La Verne College of Law Library where, in addition to reference and all things digital, his primary duties include teaching legal research. Fortunately, his personal interests in technology, game design, and human cognition come in handy, constantly finding their way into his instructional and outreach efforts. leebrarian@gmail.com

Allen Risley, GIS/Research SpecialistIITS, California State University San Marcos – Allen Risley is the GIS (Geographic Information Systems) Specialist for California State University San Marcos’ Instructional & Information Technology Services department. His work includes providing technical support for CSUSM’s academic and administrative GIS users, instructional support for faculty teaching GIS and presenting guest lectures to classes on the use of GIS technology. When Allen isn’t immersed in maps and computers he likes to throw Frisbees in the park.

Gayatri Singh is the Reference & Information Services Coordinator, and Librarian for Communication at the UC San Diego Library. Previously, she was a reference librarian at UC Irvine, and reference and instruction librarian at UC Riverside. Her research interests include teaching and learning, student outreach and engagement, and diversity and social justice in librarianship. Gayatri is professionally active in ACRL, APALA, and CARL. She holds an MLS degree from UNC Chapel Hill.

Dr. Michele A. L. Villagran is based in the Los Angeles area and is a Lecturer and LIS Coordinator with University of North Texas. She serves as President and CEO of CulturalCo, LLC focusing on areas of cultural competency, emotional and cultural intelligence, and conflict resolution. She is a certified cultural intelligence facilitator through the Cultural Intelligence Center. Dr. Villagran earned her Doctorate of Education in Organizational Leadership from Pepperdine University with her dissertation focusing on cultural intelligence. michele.villagran@unt.edu / michele.villagran@culturalco.com

Bobbi Weaver is the Foreign & International Law Reference Librarian at California Western School of Law where she has worked since Oct. 1997. She received her M.S. in Library Science from the Catholic University of America in Washington DC. Since Dec. 2008, Bobbi has been active in Haiti Reads (http://www.haitireads.org), a U.S. nonprofit organization that has provided educational materials and support to communities in Haiti.

Sponsors

EBSCO

Elsevier

More coming soon!

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Call for Proposals – SLA-SD 2017 Fall Seminar

Library Budgets Today: Making Lemonade from Lemons

This year our focus will be on innovation, progress, initiative, and adaptability when times call for increased creativity. We call for proposals by librarians who have improved their library services, spaces, outreach and marketing, processes, and/or user experiences with innovative techniques, ideas or programs. How does your special, academic, or public library respond to or create opportunities when surprises and challenges arise?

We are looking for presentations that share knowledge and insights about the tools, methods, and skills that help us learn more about ways to optimize challenging situations.  Proposals will be accepted in two formats: Individual/Group Presentation (30-45 minutes) and Lightning Round (5-10 minutes).   Presentations and Lightning Rounds may address, but are not limited to, the following topics:

A curious herbal. London : Printed for Samuel Harding, 1737-1739..
biodiversitylibrary.org/page/297047. CC BY 2.0

 

Partnering for mutual benefit

How did you structure a shared service or work together on a project, creating more than a whole from two halves?

Doing more with more

Share a case where you had a better situation than initially expected and were able to leverage it into a far greater service, program, or facility.

Perseverance, preservation and turn-around stories

How did you prove your value and successfully make a case for your budget?

Alternative service agreement structures

Share your smart shopping, deal making, and no-loser solutions.

Creative technology wins

Open source options that worked for you, ways to leverage technology, and “outside of the box” ideas for systems and/or services.

New funding streams and strategies

Examples of successful crowdfunding, charge-backs, fundraising and/or development partnerships.

 

 

Proposals are accepted from information professionals working in all types of environments; SLA membership is not required. Please include in your proposal submission:

  • Speaker information: Name, affiliation, contact information
  • Description: A title and brief summary of your presentation or Lightning Round topic (up to 500 words)
    • Presentation format – individual speaker, team presentation or panel discussion OR Lightning Round

Presentations should be approximately 30-45 minutes in length for Individual/Group Presentations and 5-10 minutes for Lightning Rounds. Please submit your proposal to us at SLA.SD.FallSeminar@gmail.com by  June 26, 2017 June 30, 2017. The seminar committee will select presentations by July 6, 2017.

Be sure to save the date for September 29 on your calendar. This year’s seminar will be held at the beautiful California Center for the Arts, Escondido!

©California Center for the Arts, Escondido. All rights reserved.

Further details and registration will be posted in July on the SLA-SD website http://sandiego.sla/org and via email.

We hope to see you there!

Beth Autin & Zem Lee

Directors

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Friday, September 29 – SLA-SD 2017 Fall Seminar

We are very excited to announce the date, venue, and theme for the Special Libraries Association, San Diego Chapter 2017 Fall Seminar.

This event is a great opportunity to meet librarians and information professionals from all walks of information curation, organization, and specialization. And, if you’re in the San Diego area, it’s local! If you’re not located in San Diego, the end of September is a great time to visit–please don’t tell anyone… local’s secret!

Date: Friday, September 29

Theme:  Library Budgets Today: Making Lemonade From Lemons

Venue:  The California Center for the Arts, Escondido


A curious herbal. London : Printed for Samuel Harding, 1737-1739..
biodiversitylibrary.org/page/297047. CC BY 2.0

This year our focus will be on innovation, progress, initiative, and adaptability when times call for increased creativity. We call for proposals by librarians who have improved their library spaces, outreach and marketing, processes, and/or user experiences with innovative techniques, ideas or programs. How does your special, academic, or public library respond to or create opportunities when surprises and challenges arise?

We’ll be sending out our call for proposals soon. We look forward to hearing your ideas and hope to see you there. It’s shaping up to be an exciting event, and we’re looking forward to exploring a great new venue.  It’s sure to inspire creativity!

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2017 Digital Initiatives Symposium at USD May 1&2 2017

Join University of San Diego’s Copley Library for the Fourth Annual Digital Initiative Symposium May 1 & 2, 2017

The full schedule is now available at: digital.sandiego.edu/symposium/2017

Register now through April 17, 2017 at: 2017dis.eventbrite.com

1 Gorgeous Location

1 Continental Breakfast

1 Buffet Lunch

1 Wine & Cheese Reception

2 Keynote Addresses

2 Days of Dynamic Programming

3 Workshops

3 Panel Presentations

4 User Group Meetings

4 Birds of a Feather Dinner Groups

12 Concurrent Sessions

+ 16 Poster Presentations

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Prospect Development 2017 — Call for Speakers

Speak at Prospect Development 2017, July 26-29, or at the Data Analytics Symposium, July 26-27, in Anaheim, CA. 

APRA (Association of Professional Researchers for Advancement) is seeking presentations in the following areas: Data Analytics Prospect Research Relationship Management Campaigns Partnerships, Leadership and Management The Data Analytics Symposium Conference Committee is seeking presentations targeting both the Start-Up and Enterprise tracks.

Submissions are due by October 31 and selected speakers will be notified in January 2017.

Submit your proposal here.

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Fall Seminar hourly program

The Fall Seminar schedule is now available online. I’ve updated the Registration page with this information.

Hope to see you there!
🙂

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Program & Registration – Exceeding our Patrons’ Expectations: The Engagement-Centered Library

Register to join us for a rewarding day of learning at the San Diego Chapter of the Special Libraries Association’s annual professional development seminar.  View the Program & Agenda for Exceeding our Patrons’ Expectations: The Engagement-Centered Library, in addition to the information below, to learn more about this must-attend event.

Friday, September 30, 2016 at 1936 Quivira Way, Marina Village Conference Center,  San Diego, California.

Photo courtesy of Marina Village

Photo courtesy of Marina Village

 

This year’s Seminar will focus on how librarians coordinate the libraries’ user experience and engagement efforts, for both the online and physical library environments.  This full day of presentations and discussions will  share knowledge and insights about the tools, methods, and skills that help us learn more about ways to contribute to best practices in library user engagement.

Create extraordinary experiences.   Inspire curiosity.  Promote collaboration.  Transform learning and research.

WITH

Innovative practices.  User-focused strategies.   Strategic partnerships.

TO

Cultivate personal, academic and organizational success.

Register by September 28, 2016:

Registration includes breakfast, lunch, and afternoon snacks!  Please email SLA.SD.FallSeminar@gmail.com with any dietary restrictions or preferences, including vegetarian and gluten-free.

 

View the Fall Seminar schedule

Questions?  Email us at SLA.SD.FallSeminar@gmail.com.


Presentations               Roundtable Discussions                Speakers                Sponsors

Presentations

 

KEYNOTE – The Library as Laboratory

Shaun Briley, Branch Manager, San Diego Public Library La Jolla / Riford Branch

“I am pleased to let you know that the experiment was a success and we now have glowing bacteria,” is not what you expect as a deliverable from a library program. But the San Diego Public Library, La Jolla-Riford Branch, has opened a groundbreaking public biotech laboratory. This Innovation Space also features 3D printers and a 50-person capacity classroom. Learn how they tapped local expertise through partnering with several groups, including The Wet Lab Group, Salk Institute for Biological Studies, Biomimicry San Diego, and San Diego Barcode of Life initiative.

Through this project, the Library has engaged the public in the specialized field of biology.  Learn how members of the public were brought in by offering extraordinary experiences and bringing experts together with lay people. We will discuss how the project created collaborations with subject specialists who are not librarians. Also we will talk about how scientists and researchers have been impacted by their involvement in this project, for instance how they have gained from the challenge of putting their research into laymen’s terms.

 

How 3D Printing Ate my Media Lab

Duffy Tweedy, Emerging Technologies Librarian, UCSD

When demand for 3D printing services exploded, UCSD Library’s Digital Media Lab quickly adapted their staffing, training, and service expectations to accommodate it, and even began teaching classes in 3D modeling.   The Digital Media Lab space has become a hub of high-tech activity, with constant formal and informal consultation and conversation.  Learn how UCSD Library’s Digital Media Lab has truly exceeded their patrons’ expectations.

 

Adaptive and Engaging: Video Tutorials Done Right

Jamie Lin, Digital Technologies Librarian, Bridgepoint  Education / Ashford University

Many libraries now create video tutorials for their users, but there’s always room for improvement. Once you’ve mastered screen capture, it’s time to explore what else can be created to engage and motivate learners. In this session, the Ashford University library will present examples of the types of interactive learning being created for its online students. We’ll discuss best practices for recording and editing video and audio, software, branding, marketing, and tips & tricks for creating fun, well-produced instructional content.

 

Library Outreach and Engagement through Instructional Art Installations

Melanie Chu, Outreach Librarian, California State University San Marcos (CSUSM)

Library art installations can provide meaningful opportunities for situated and self-directed student learning that reinforce and complement classroom-based learning. Insights from over 25 instructional art exhibits will shed light on the impact of facilitating curiosity, reflection, and dialogue. Attendees will learn low cost, effective, and innovative ways to assess their own library exhibits; and implications in establishing criteria for the planning and assessment of future library exhibits and other engagement efforts will be discussed.

Roundtable Discussions:

 

Effective and Efficient: Designing a User Interface that Encourages Learning

The Ashford University library has a ton of learning resources content — video tutorials, webinar recordings, infographics, tip sheets.  Discover how we created an effective design to organize and present this information to our students, and we’ll discuss your library’s approach and challenges.

Moderated by Jamie Lin, Digital Technologies Librarian, Bridgepoint  Education / Ashford University

 

Providing Mobile Library Services in the World of the Mobile Consumer

Libraries need to pay close attention to thinking about the services they provide in context of the larger mobile ecosystem which end-users experience on a daily basis with their smartphones and apps.  We will address the importance of accessibility, the UI/UX, what types of mobile approaches (apps/responsive design) have gained traction and why, and strategies for libraries to adopt in mobile efforts regardless of budget.  Join in and share what’s happening in your shop.

Moderated by Britt Mueller, Principal, InfoLiquidity LLC and Cindy Shamel, Principal, Shamel Information Services

 

The Case Study as a Tool for Engagement and Critical Thinking

Case Studies are often used by faculty for teaching.  However, the critical thinking and analytical skills that help students verify relevant data and comparisons are not always included or taught. The new Information Literacy Framework for Critical Thinking challenges us to think about how we can impact the way our users are engaged in critical analysis as they use case studies. During the roundtable, the group will discuss teaching strategies, mapping concepts to resources, and learning outcomes.

Moderated by Robin Lockerby, Associate Director, Library Instruction & User Engagement, National University Library

 

Connecting Outside the Library Walls: Perspectives from Private, Academic, and Public Libraries

As more users rarely, if ever, step foot into the library, we must be willing to go elsewhere to engage them. Three panelists present perspectives of private, academic and public law libraries, discussing collaboration efforts with outside organizations. We share methods and skills used to build trust and cultivate relationships with colleagues in other departments and organizations and the challenges we have overcome.  Join in to share your success and brainstorm future collaborative opportunities.

Moderated by Betsy Chessler, Research Analyst, Morrison & Foerster; Michele Knapp, Reference Librarian, University of San Diego School of Law; and Laurel Moran, Head of Core Operations for San Diego Law Library (SDLL).

 

Speakers

 

Shaun Briley is the manager of the La Jolla/Riford Library. Formerly he was the manager of the Paradise Hills Library and the circulation manager of the new Central library in San Diego. He is a 2016 Library Journal ‘Mover and Shaker‘, principally for creating a community lab to bring the breakthrough field of biotechnology to the general public. Some of the other innovations he has introduced at the La Jolla Library include a book club for middle schoolers where participants read as-yet unpublished books and work as a focus group for publishers, a ‘library-within-a-library’ across all subject areas and composed entirely of Graphic Novels and a 3D print lab. There are several other unusual projects in the pipeline including a ‘personal digital library’ facility to allow patrons to digitize their information and family videos stored on obsolete formats like floppy disks, slides, Super 8, etc. Before coming to libraries, Briley worked as a journalist and in marketing. He is the author of a tongue-in-cheek travelogue titled ‘How Not to Live Abroad’.

Betsy Chessler is a Research Analyst for Morrison & Foerster, a large law firm with 17 offices worldwide.  The Research Services team manages 11 libraries and handles over 2,000 research requests each month.  Research Services conducts about half of its research on business development for the Marketing Group, working to expand current client work and research new opportunities.  Additionally, Research Services works with the Knowledge Management team, training new hires and summer associates in how best to search for internal documents and exemplars.  Betsy holds a Master of Librarianship from the University of Washington and is past president of SANDALL.

Melanie Chu has served as Outreach Librarian at CSUSM since 2003. She established and coordinates several campus wide initiatives including the Context Library Series and the Common Read, library programs that are integrated into classes and student life. Melanie also acts as the library liaison to traditionally underserved populations including students with disabilities, students from migrant farmworker families, and former foster youth.  Her research interests include ethnographic case studies of international libraries and exhibit analytics.

Michele Knapp is a Reference Librarian for the University of San Diego School of Law and works with USD Legal Clinics. Librarians provide the Clinics with in-class research training, on-site reference hours, and orientation. The library partners with Student Services to train research assistants, with Career Services to educate students on job-related research, and with Academic Journals to improve student research and cite-checking skills. Michele holds a JD from DePaul University College of Law and an MLIS from the University of Washington. She is a past president of SANDALL.

Jamie Lin, Digital Technologies Librarian at Bridgepoint Education, creates multimedia tutorials for the Ashford University Library, which serves about 50,000 online learners around the world.  As information literacy instruction can be a little bit dry, Jamie spends a lot of time thinking about and experimenting with new ways to engage and encourage online learners, and has developed a series of interactive tutorials, using a choose-your-own-adventure mode of adaptive learning, interspersed with humorous, animated scenes to keep her users laughing as they learn. Prior to joining Bridgepoint Education, Jamie was a member of the library research team at Qualcomm. She serves as the Communications Chair of the SLA San Diego Chapter.

Robin Lockerby is currently is the Associate Director of Library Instruction & User Engagement, National University.   In addition, she is currently the Library Liaison for the School of Business and Management and has been with National University for twenty-eight years.  Robin also has a California K-12 teaching credential and works closely with National’s Sanford College of Education.   She has also been employed by Point Loma Nazarene and is professionally active in CARL, SCIL, the Distance Learning and Instruction Sections of ACRL, and the Association of Christian Librarians.

Laurel Moran is Head of Core Operations for San Diego Law Library (SDLL), a public law library with four locations county-wide.  One strategy SDLL implemented to fulfill its mission to make the law public is to form partnerships with libraries, government agencies and legal aid groups. Recently, SDLL created a Law Library presence in two public libraries, providing a librarian on rotation, a small print collection and access to legal research databases at both locations. SDLL partners with agencies such as Legal Aid, San Diego Volunteer Lawyer Program, Divorce Mediation Group, and Elder Law & Advocacy to provide legal clinics at all law library locations, entering into MOUs to document what collaboration means to both parties.

Britt Mueller is Principal of the consulting organization, InfoLiquidity, working closely with publishers, information professionals and technology companies to optimize how content is used by organizations. Before she established InfoLiquidity, Britt was the long standing Sr. Director and leader for Qualcomm’s Library & Information Services department, overseeing the acquisition and delivery of content and research to a global employee base.  She currently serves as the president of the San Diego Chapter of SLA. She can be reached at: britt@infoliquidity.com

Cindy Shamel founded Shamel Information Services in 1998, offering consulting solutions to deliver information where knowledge workers need it most. She writes regularly for industry publications, having edited the book on online market and industry research, and most recently co-authored a knowledge management book offering insights from practical experience. Shamel is a past president of the Association of Independent Information Professionals (AIIP) and past president of the San Diego Chapter of SLA. Cindy Shamel recently engaged with SLA as a strategic change consultant and received the Presidential Citation for service to the association. She can be reached at cshamel@shamelinfo.com

 Duffy Tweedy has an MA in History and a Master of Library Science degree from Indiana University. He came to the UC San Diego Library in 1991, and for over 20 years taught research skills to undergraduates. When the Library reorganized three years ago Duffy became the Emerging Technologies Librarian in the new Learning Spaces Program. In this current position he manages a Technology Lending Program as well as a Digital Media Lab, and partners with the IT department and other groups to make the Library a more collaborative, active environment.

Sponsors

 

Our wonderful sponsors are listed below, and we thank them for their support!   Many of the sponsors will have representatives in attendance to share what’s new.

Meal and Equipment Sponsors

IEEE
Gale, Cengage Learning
ACM

Exhibitors

ACM
Gale, Cengage Learning
Digital Transitions
EBSCO
Elsevier
Soutron Global
Wolters Kluwer

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Registration Coming Soon – Exceeding our Patrons’ Expectations

The San Diego Chapter of the Special Libraries Association’s annual professional development seminar to be held on Friday, September 30, 2016 at 1936 Quivira Way, Marina Village Conference Center, San Diego, California.

The 2016 theme is:

Exceeding our Patrons’ Expectations: The Engagement-Centered Library

How is your library creating extraordinary experiences that inspire curiosity, promote collaboration, and transform learning and research? Are you trying some innovative practices; looking at user-focused strategies; and honing in on strategic partnerships to cultivate personal, academic and organizational success with your library patrons? What measures have you put in place to try and become more engaged with your users?

This year’s Seminar will focus on how librarians coordinate the libraries’ user experience and engagement efforts, for both the online and physical library environments. We are looking for presentations that share knowledge and insights about the tools, methods, and skills that help us learn more about ways to contribute to best practices in library user engagement. Proposals that demonstrate audience engagement will be more favorably considered.

Proposals will be accepted in two formats: Individual/Group Presentation and Roundtable Discussion topics for moderator-facilitated group discussion.   Presentation and Roundtable Discussions may address, but are not limited to, the following topics as specifically focused on practices/concepts:

  • Changing organizational structures and staffing models
  • Examining the impact of emerging digital technologies and web services
  • Transforming scholarly communication
  • Emphasizing space as service
  • Conducting effective service assessment
  • New definitions and philosophies of public services
  • Enhancing teaching and learning
  • Collaborative efforts outside of the library
  • Adjusting library strategy to match organizational changes & challenges

Proposals are accepted from information professionals working in all types of environments; SLA membership is not required. Please include in your proposal submission:

  • Speaker information: Name(s), affiliation, contact information
  • Description: a title and brief summary of your presentation or Roundtable topic (up to 500 words)
    • Presentation format – individual speaker, team presentation or panel discussion
    • Roundtable – your interest in moderating or suggested moderator

Presentations should be approximately 30-45 minutes in length for Individual/Group Presentation and 15-20 minute discussion time for Roundtables. Please submit your proposal to us at SLA.SD.FallSeminar@gmail.com by June 24, 2016 July 1, 2016. The seminar committee will select presentations by July 15, 2016.

Be sure to save the date for September 30 on your calendar. Further details and registration will be posted in July on the SLA-SD website http://sandiego.sla/org and via email.

We hope to see you there!

Beth Autin & Zem Lee

Directors

SLA.SD.FallSeminar@gmail.com

**Questions are welcome, just ask!**

 

 

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SLA-SD Fall Seminar 2014 – Interview with Keynote Speaker

The keynote speaker at this year’s Fall Seminar will be Hsuanwei Michelle Chen, Assistant Professor at San Jose State University’s iSchool. In this interview, Prof. Chen tells us a little about her research, including a sneak peak at her upcoming presentation.

 

Prof. Chen, as a data scientist, your research focuses on big data visualization and social network analysis. What are some specific topics you are currently investigating?

 

I’m currently working on a few projects that focus on how to use information visualization to improve data analytics and management, which, in turn, enhances collection analysis, user engagement, and resource allocation. For example, one topic that I’m investigating is how information visualization can be adopted to analyze the images that Bob Ross painted and discussed on the PBS series The Joy of Painting. Examining his artistic output as a dataset suggested complex themes related to emotion, memory, and the very act of painting itself. The preliminary findings show how information visualization can be used for art collection analysis by exploring the trajectory of artistic creation. Another topic I’m investigating is visualizing social media interactions (e.g., Pinterest boards and Twitter “tweets”) to further understand how libraries can use social media interactions to engage and attract patrons. One of the initial findings is that library users prefer participating in “active” services created by the library; thus libraries need to spend much more time and effort contributing to a creative theme or design on their chosen topics, rather than simply pushing static posts like book covers.

 

Social networks reveal the interests of millions of individual consumers, as well as links within and among market segments. Besides targeted advertising, what benefits can social network analysis provide? How do these benefits differ between small and large enterprises?

 

Social network analysis can provide so much more than just targeted advertising, such as increasing customer loyalty and improving brand impression through better user understanding and engagement. In addition, through other in-depth analyses such as sentiment analysis and trend analysis, we can gain insight into the attitudes and/or behavioral patterns that users present. We can also identify different “types” of users (e.g., leaders vs. non-leaders), which helps target advertising further by tailoring marketing messages based on user influences.

 

I think the benefits apply to both small and large enterprises, but the strategies to deal with social network analysis may differ greatly based on available resources. Larger enterprises can take a more structured approach to social network analysis (e.g., by having an independent team that focuses on social media initiatives and strategies), while small enterprises may lack resources for intensive analysis. Therefore, you must design social media strategies carefully in order to optimize the potential benefits of social network analysis.

 

As platforms and their services evolve, what innovations in social network analysis do you foresee over the next 5 to 10 years?

 

I think one of the biggest innovations in social network analysis will emerge from the big data field – both the evolution, availability, and interconnectedness of large-scale datasets, as well as new methods and tools for data analytics. Although the scale of available data presents many challenges, it also opens exciting opportunities for even more in-depth knowledge mining and discovery, such as sentiment and trend analysis. Simultaneously, we will develop more integrated tools that support powerful platforms to search, monitor, analyze and visualize data.

 

How can corporate librarians integrate cutting-edge data research into their day-to-day work? What specific services do corporate librarians who lack a computer science background have to offer?

 

Fortunately, there are more and more data research tools that provide a complete, integrated solution for deep data analysis through user-friendly interfaces. I believe corporate librarians, or those who lack a computer science background, can master these tools. For example, I’m teaching a big data course this semester, and one of my students, who is working for a corporation, is learning how to use Splunk to analyze and visualize a large-scale dataset of consumer purchase history to gain deeper insights into location-based buying behaviors.

 

To enhance competitiveness, I think it is essential for corporate librarians to gain some skills and knowledge with large-scale data analysis and interpretation.

 

What specific topics will you be discussing at our upcoming Fall Seminar?

 

I will be discussing how librarians and information professionals can use information visualization to enhance our daily work. This includes analyzing, displaying, communicating and interpreting massive amounts of abstract data effectively and efficiently via visual representations. I will demonstrate how information visualization can be used to help libraries and librarians utilize abundant data resources (to which they now have more and more access) to provide better collection analysis, resource allocation, and user engagement.

 

Thank you so much for your time. We look forward to your presentation.

Posted in Conferences, Events, NewsComments Off on SLA-SD Fall Seminar 2014 – Interview with Keynote Speaker

Leadership Summit Update

Amy Jankowski, 2014 President-Elect, and I went to SLA Leadership Summit in Memphis, January 14-17. Chapter and Division leaders attend this summit to learn about SLA resources, governance, and tools. The agenda and more detail are available here: http://www.sla.org/attend/leadership-summit-http://www.sla.org/attend/leadership-summit-2014/

We received several compliments and thanks for SLA-SD’s host chapter activities and help during the 2013 Annual Conference – thanks again to all!

A few highlights:

Open Board Meeting: Agenda and reports are available here: http://www.sla.org/governance/board-of-directors/mtg-info/15-january-2014-board-of-directors-meeting/ The documents mentioned below can be accessed via this link.

  • Executive session:
    • Valerie Perry was elected by board to fill Division Chair vacancy, due to death of Ann Koopman
    • Passed a balanced budget; details were not distributed.
    • 2014 is final year of 3-year strategic plan; review started.
  • Conference Re-Envisioning Task force established was established two years ago to address declining attendance. Final report and recommendations delivered.
  • Financial wrap-up. Numbers not yet available for 2013. SLA continues to have cash flow problems and took out a $300K+ loan during 2013 to meet obligations. Changes to session formats will include Quick Talks, Spotlight sessions, and closing session will be a Ted Talk format.
  • Unit treasurers’ wiki has been relaunched, along with discussion list, and newsletter. Incoming treasurers will be signed into the wiki in February.
  • Committee members then summarized reports that are available in full on the SLA website.
    • Public Relations Advisory Council: See report “The Evolving Value of Information Management based on Financial Times Survey”:  http://ftcorporate.ft.com/sla/ . Communication tools are also available on Public Relations wiki.
    • Chapter Cabinet: 2013 annual reports and 2013 financial reports due January 31. Nearly 50% of branches had budget shortfalls
    • Online Content Advisory Council – Twitter users should watch for #SLATALK discussions; see discussion archive.
    • Student Ambassadors – Suggest more collaboration between First Five, Fellows and Student Groups.

Highlights of Summit sessions:

  • Presidential Vision and Theme: Concept of extending our borders, as an organization and as professionals. Theme is “Beyond Borders” – Watch SLA website for detail.
  • Membership Tips:
    • Recognize Past President contributions and encourage continued participation.
    • Partner with other organizations locally and with divisions for programming.
  • State of the Association: Membership is holding steady; finances are tight. Everyone is encouraged to complete the Every Member Survey in February.
  • Treasurers Report: Expenses and income are in alignment.
  • Other sessions included Demystifying Running for the Board and Tips on Using the SLA website. Note that there are many resources available for membership. The links in the bottom footer are useful for navigation.
  • No business for either Chapter or Joint Cabinet.

 

Jill Blaemers, SLA-SD President 2014

Posted in Announcements, Conferences, Events, From the President, UncategorizedComments Off on Leadership Summit Update

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