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UCSD Librarian Shadow Day


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NOAA SW Fisheries Program Review

SLA-San Diego Chapter tour group

SLA-San Diego Chapter tour group

We reeled them in! Our “tour boat” returned from a two hour adventure at the NOAA Science Center stocked with information we will keep for a lifetime.

SLA-San Diego Chapter members got a VIP, behind-the scenes tour of NOAA SW Fisheries.  The group tour was led by an award-winning scientist and renowned captain – Dr. Roger Hewitt.  Dr. Roger Hewitt has led dozens of expeditions and field surveys throughout the world over a career spanning more than 40 years.  We were lucky enough to learn from his experience as he took us through the back halls, labs, and libraries that tell the story of what makes NOAA SW Fisheries Center a world class research facility.

It’s new! The original laboratory had been in a precarious position on the edge of a 200-foot cliff and needed to be moved. The new laboratory contains 38 research laboratories, including an experimental aquarium, a large animal necropsy lab, a specimen processing lab, a photogrammetry lab, an ichthyoplankton lab, genetic labs, physiology labs, oceanographic labs, specimen archives, electronic workshops and a unique large test tank facility for testing new sampling technologies, plus a library, conference rooms and office space for 275 scientists and support staff.  Our group got to see the inner workings!

Our in-depth tour also provided us with a better understanding about the scientist’s responsibilities.  These include, to name a few: maintaining healthy fish stocks for commercial fishing, conserving and recovering populations of protected species and restoring marine habitat.

Ah yes, and then, the library… Someone has to organize all this research and keep a well-stocked collection of resources to make the scientist’s job easier!  Special thanks for Ms. Debra Losey for opening her beautifully maintained library up for our viewing.   We learned how much planning went into this new functional space that now serves as the information hub of the center.

And those views!  I’ll save that for another blog entry.

The fun didn’t end there – tour members carried on the theme of the day by ordering up some excellent seafood at El Pescador Fish Market.  I thought it turned out to be the perfect way to give credit to our ocean conservationists!

Good times. Eileen Schnur, Your SLA-SD President Elect 2015


NOAA Tour 4NOAA Tour 2NOAA Tour 6NOAA Tour 5

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NOAA’s Southwest Fisheries Science Center Library Tour!

Come with us on a tour of NOAA’s Southwest Fisheries Science Center Library in La Jolla!

This is one library tour you won’t want to miss! “Location, Location, Location and library resources”, as they say. Expect to see breathtaking views of the La Jolla Cove, dynamic architecture (building completed in 2013), all wrapped around a way cool library collection!

The SWFSC is the research arm of NOAA’s National Marine Fisheries Service in the Southwest Region. Center scientists conduct marine biological, economic and oceanographic research, observations and monitoring of living marine resources and their environment. Center scientists also conduct research on the impacts of environmental variability and climate change on marine ecosystems and on fishery and conservation socio-economics. The ultimate goal of these scientific efforts is to ensure that the region’s marine and anadromous fish, marine mammal, marine turtle, seabird, and invertebrate populations remain at sustainable and healthy levels, as functioning parts of their ecosystem and to enhance the quality of life for the public. The SWFSC maintains libraries at their facilities in La Jolla and Santa Cruz. Although the primary mission is to serve the research needs of SWFSC staff, the La Jolla and Santa Cruz libraries also provide services to the NMFS Southwest Region, other libraries, fishing industry, and the public by appointment.

Our Kind Host

Notable Career: Library Director, Debra Losey has been the librarian for SWFSC for most of her career. She holds an MLS from University of Michigan’s School of Library Science. Libraries were her favorite habitat since grade school. She worked for her local public library, worked for a cooperative library system while in college, worked for a Federal Library (NOAA’s Great Lakes Environmental Research Laboratory Library), then spent some time at NOAA’s Boulder Laboratories Library in Colorado before coming to SWFSC.

Notable Hobbies: Debra also enjoys helping the local dog rescue group SecondChanceDogRescue.Org as a volunteer, foster, and as their Materials Coordinator of donated reusable items. For fun, Debra likes to upcycle old technology, discards and remnants–like broken aerial reconnaissance cameras, old movie projectors, computers, jeans, fabric, beads into unique jewelry or wearable items.

When: Monday, March 30th at 4:00-5:30

Where: 8901 La Jolla Shores Drive 92037

Please note that space limited for the tour at a 15 person maximum. We will maintain a wait list after we reach capacity. Sign up today to join us. Send your request for participation by Friday March 20th to Lauren Rasmussen at: As this is a government facility we are visiting, in order for a smooth visit on March 30th, please bring a U.S. government issued ID (Driver’s License, Passport) that matches the name on your registration. (Update: As of this morning (3/13), we have reached tour capacity and RSVP’s will be added to the waitlist.)

Fun Read-Ahead Material: An Overview of the replacement project that resulted in the new Lab/Library.

No-host dinner to follow! Let’s go from ocean to market. We would like to appreciate the ocean environment to the next level by going down to El Pescador in LaJolla for a delectable fish sandwich directly after the tour. El Pescador is located at 634 Pearl St, La Jolla, CA 92037 ( No reservations, just drop ins at 5:30 when the tour wraps up.

-Eileen Schnur, Your 2015 SLA-SD President Elect

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Join us! SLA-SD & SANDALL Happy Hour

Ready to get together?


Wednesday, March 4,  5-7pm

Playa Grill & Margarita Bar

2401 Fenton Parkway

San Diego, CA 92108

happy hour playa2 happy hour playa1

Eat, drink and mingle with friends and colleagues!

Great networking opportunities!

Happy hour specials include 50% off drinks and appetizers!


Contact Eileen Schnur (SLA) or Michele Knapp (SANDALL)

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Photos from Fall Seminar 2014

Photos from Fall Seminar 2014





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SLA-SD Annual Business Meeting Recap

SLA-SD Annual Business Meeting Recap

Happy Holidays SLA-San Diego! We had a great turnout for a fun holiday dinner and business meeting at Sammy’s Woodfired Pizza in Del Mar on December 9. The business portion of the meeting centered on a recap of chapter’s activities, awards ceremony, and installation of the 2015 board. I’ll outline the program here as a final President’s Update for 2014. In wrapping up the year, special thanks were given to Executive and Advisory Board members for all their efforts and initiatives in the past year:

  • President-Elect Amy Jankowski orchestrated some great tours, programs and happy hours this year – we toured the Central Library and the Braille Institute Library, and had an informative panel presentation on virtual reference at Ashford University. Several happy hours were held in conjunction with, and separately from, regular programs – a special thanks to Cindy Shamel for organizing events at local breweries.
  • Past President Talitha Matlin did above- and beyond-work – she updated the Chapter Practices Manual, and organized a special award for SLA membership and fall seminar attendance for a nonprofit librarian. As a result of this we welcomed Kristi Ehrig-Burgess to SLA-San Diego. Talitha also headed the Nominating Committee, resulting in the excellent slate of offices for 2015.
  • Treasurer Jennifer Silverman did a fabulous job as Chapter Treasurer – and learned a great deal about budgeting and finance as a result. She is looking for a committee person so please consider this as a learning opportunity and jump on in!
  • Secretary Kathy Elliott made our lives easier with her reliable and timely keeping of the minutes.
  • Director Isabelle Garcia, with her committee of Pat Alderman and Charlotte King-Mills, gave us an outstanding fall seminar. We appreciate all their efforts and thank them so very much!
  • Eileen Schnur held the Business Partner position, and her work in garnering sponsorship support surely helped the chapter stay in the black for 2014.
  • Communications Chair Jamie Lin, along with Tim Gladson, kept our blog lively with regular updating. We appreciate Tim’s substantive contributions over the course of the year!
  • Student Liaison Zem Lee graduated from SJSU SLIS in May and took on a new position at UCI, and still managed to pull together a productive book drive (380 books!!) and organize the scholarship process.
  • Employment Chair Donna Dutton continues to keep us apprised of employment opportunities – thanks for the timely and regular posting of job listings.
  • Hospitality Chair Lauren Rasmussen Banovz did her usual amazing job managing registration for our events and welcoming attendees.
  • Ali Hennessy and Kate Vigderson held down membership – thanks for their efforts too!

Treasurer Jennifer Silverman then presented the budget YTD and balance sheet. If anyone would like to have a copy of those documents, please contact Jennifer.

Next Zemirah Lee presented the Scholarship Award to our newest member and 2015 Student Liaison Marie Myers. Marie is a second-year MLIS student at SJSU and a freelance web developer.  Formerly, she worked with the San Diego Web Team, building web applications for the site.  Her interests are special collections and archives, digital curation, and information retrieval and access. Currently she volunteers at the San Diego Natural History Museum’s Research Library, assisting in a metadata transcription project for the archives’ historical photographs collections.

I was delighted to present President’s Awards to two chapter members who perform outstanding service to the chapter:

  • Lauren Rasmussen, our Hospitality Chair, provides amazing service – ensuring reliable and timely registration for our events – and does it with great charm. Though we did put back up support in place, Lauren continued to handle fall seminar registration through the week of her wedding – that’s above and beyond, and organized!
  • Cindy Shamel, a long-time chapter member who has served in multiple capacities, continues to provide wonderful counsel, mentoring, leadership, and fellowship to us all. Her efforts are often quiet and unassuming, but they are most appreciated!

Past President Talitha Matlin next installed the new members of the 2015 incoming board:

  • President Elect Eileen Schnur
  • Director Penny Coppernoll-Blach
  • Director Deborah Kegel

The meeting adjourned with the passing of the gavel to 2015 President  Amy Jankowski. I know it’s going to be a great new year for SLA-San Diego!


Happy Holidays to all!

Jill Blaemers, SLA-San Diego President, 2014


Photo Gallery



librarians (2) (Sammy's) 12-9-14

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Registration Open: SLA-SD Annual Business Meeting & Holiday Dinner, Dec 9

Please join SLA-San Diego for our 2014 Annual Business Meeting & Holiday Dinner on Tuesday, December 9th at Sammy’s Woodfired Pizza in Del Mar!

The evening will include a wrap-up of our 2014 activities, a short awards ceremony, the presentation of our slate of Chapter Officers for 2015, and a family style dinner. It will also be a great opportunity to connect with colleagues and celebrate an excellent year for SLA-SD. We hope to see you there!


Location: Sammy’s Woodfired Pizza, Del Mar
Date: Tuesday, December 9, 2014
Time: 6:00 pm – 8:00 pm
Address: 12925 El Camino Real, San Diego, CA 92130
Map, menu, and restaurant information:

Family Style Menu Includes:

Appetizer: Hummus, Baba Ghanoush, & Lebni Cheese
Salad: Caesar & Greek (vegetarian)
Pizza: Burrata & Pesto (vegetarian), LaDou’s Barbecue Chicken, & Spicy Italian Sausage
Beverages: Choice of coffee, tea, or soft drinks

Cost: $25.00 per person (includes dinner, tax, gratuity), advance registration required.

Registration for the event closed Friday, December 5, 2014.

Questions? Please contact:

Amy Jankowski, President Elect, regarding event details
Lauren (Rasmussen) Banovz, Hospitality Chair, regarding registration logistics

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SAVE THE DATE: SLA-SD Annual Business Meeting & Holiday Dinner, Dec 9

Please plan to join SLA-San Diego for our annual Business Meeting & Holiday Dinner on Tuesday, December 9th at Sammy’s Woodfired Pizza in Del Mar!

The evening will include a wrap-up of our 2014 activities, a short awards ceremony, the presentation of our slate of Chapter Officers for 2015, and a family style dinner. It will also be a great opportunity to connect with colleagues and celebrate an excellent year for SLA-SD!


Location: Sammy’s Woodfired Pizza, Del Mar
Date: Tuesday, December 9, 2014
Time: 6:00 pm – 8:00 pm
Address: 12925 El Camino Real, San Diego, CA 92130
Map and restaurant information:

Stay tuned! Registration information, including cost and food details, will be sent out next week.

We hope to see you there!

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SLA-SD 2014 Fall Seminar: Registration Closed

Theme: The Data Storm: How to prepare, how to survive

When: Friday, October 24, 2014, 8:00 AM – 4:00 PM

Where: Bayview Room, Marina Village Conference Center, 1936 Quivira Way, San Diego, CA 92109 [map]


According to IDC, from 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020). From now until 2020, the digital universe will about double every two years.

What are the implications of this data storm? What is the best way to organize data so that it can be easily found? What is the role of the information professional in this digital universe?

Join us as we explore these questions and gain valuable insights and lessons from experts in the field.

Attendees will also have opportunities to explore a vendor showcase, hear short vendor presentations, and enjoy a delicious continental breakfast, box lunch, and snacks catered by Panera Bread.


8:00 – 8:30 Registration, Continental Breakfast

8:30 – 8:45 Welcome

Jill Blaemers, SLA-SD President

8:45 – 9:30 KEYNOTE — Preparing for the Data Storm: LIS Meets Data Visualization

Michelle Chen, Assistant Professor, SJSU School of Information

Information visualization is considered one of the prime emerging technologies for large-scale data analysis and is an important topic for information professionals to understand. It deals with analyzing, displaying, communicating and interpreting massive amounts of abstract data effectively and efficiently via visual representations. In this keynote, Dr. Chen will present and discuss how information visualization can be used to help libraries and librarians utilize the abundant data resources (to which they now have more and more access) to provide better patron services through better collection analysis, resource allocation, and user engagement

9:30 – 10:15 Big Data, Marketing and Listening to Customers in Order to Create Value

Michael Germano, Associate Librarian/Professor, CSU Los Angeles

Big data has exerted a profound impact upon the ways in which businesses plan and execute their strategic marketing efforts.  The goal of this session is to provide corporate librarians with a practical overview of marketing data analytics and how they are used by marketing departments, provide a a foundational understanding of the corporate librarians critical importance as thought leaders and influencers, and review some of the legal and ethical implications of marketing data analytics and the need to ‘listen’ to customers in ways that are ethical and legal.

10:15 – 10:45 Break, Vendor Showcase

10:45 – 11:30 Untying the Purse Strings: Communicating to Upper Management the Value of a Knowledge Management Project

Cindy Shamel, President, Shamel Information Services

Info pros recognize the need to manage an organization’s knowledge assets, many of which hold the data we seek to mine and analyze. In the absence of strategic knowledge management, the data storm can easily overwhelm. In the absence of executive support, knowledge management practices may never be implemented. In this session attendees will learn strategies for identifying management concerns, speaking to those concerns, and communicating the value and benefits achievable through a knowledge management projects in order to gain management support. This presentation will include actual examples, best practices, and lessons learned from the speaker’s experience.

11:30 – 12:30 Lunch, Vendor Showcase

12:30 – 1:15 Vendor Presentations, Chapter Update

1:15 – 2:00 Data doesn’t have to be a four-letter word: Professional development to tame the data monster

Susan Boyd, Engineering/Math Librarian, Santa Clara University

Why is learning to manage data difficult? Or is it?  This presentation covers the many ways—from freebies to formal education to learn what the information professional needs to know about data. From informal ways such as organizational listservs, to formal methods such as those in library science programs, (and everything in between)—here are the various ways to learn about data management so you can be prepared to start or contribute to a program at your institution.

2:00 – 2:15 Break, Snacks, Vendor Showcase

2:15 – 3:00 What’s the problem? What’s the solution? Matching data with data analytic tools

Dr. Lesley Farmer, Professor, CSU Long Beach

Dr. Alan Safer, Professor, CSU Long Beach

Librarians can leverage data-driven evaluation and decisions.  What data should be collected, and how should it be analyzed? What kinds of statistics best represent and model the issue you are trying to resolve? This session examines typical technology-related library functions, as case studies.  The speakers will guide participants in determining what problem needs to be addressed, what kind of data should be collected, what kinds of data instruments to use, and the appropriate data analysis statistics to apply in order to make a meaningful decision and predict – and optimize — future situations. A flowchart to help choose the appropriate data analytical tool will be shared.

3:00 – 3:45 Riding the Wave: Re-branding Information Professionals in the Digital Age

Matthew McKinley, Digital Project Specialist, UC Irvine

Shu Liu, Metadata & Digital Resources Librarian, UC Irvine

Scholarship in the digital age can be exhausting: beyond the core work of research and publishing, research data and publications must be carefully described, managed, shared, tracked and preserved. What’s more, the explosive growth of the digital universe requires performing these actions with maximum efficiency, creativity, and flexibility to ensure the longevity of valuable research product. Who can researchers turn to for assistance in addressing this data deluge, making their research workflows more reliable, scalable, and intelligent?

In this presentation, we will illustrate how our proposed guiding principles have been or will be implemented in our growing suite of digital scholarship services (DSS), including past and current project examples.

3:45 – 4:00 Closing, Evaluations

Isabelle Garcia, SLA-SD Director


Registration includes presentations, a vendor showcase, continental breakfast, lunch, and snacks.  Please note that we have decided to offer a “low income” option this year for individuals making less than $18,000 annually.

  • SLA members: $70
  • Non-members: $85
  • Students/unemployed/retirees/low-income: $35


If you have any questions about registration, please contact Lauren Rasmussen at

Registration closes: Tuesday, 10/21/2014


Registration: Lauren Rasmussen,

Seminar information: Isabelle Garcia,

Thanks to our generous exhibitors:

Thanks to the contributions of our exhibitors, who help make the Fall Seminar possible! Each exhibitor will have a table at the seminar, and attendees will have several chances to visit with these vendors throughout the day.

  • IEEE
  • EOS International
  • ProQuest
  • IHS
  • Complete Book
  • Data-Planet

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SLA-SD Fall Seminar 2014 – Interview with Keynote Speaker

The keynote speaker at this year’s Fall Seminar will be Hsuanwei Michelle Chen, Assistant Professor at San Jose State University’s iSchool. In this interview, Prof. Chen tells us a little about her research, including a sneak peak at her upcoming presentation.


Prof. Chen, as a data scientist, your research focuses on big data visualization and social network analysis. What are some specific topics you are currently investigating?


I’m currently working on a few projects that focus on how to use information visualization to improve data analytics and management, which, in turn, enhances collection analysis, user engagement, and resource allocation. For example, one topic that I’m investigating is how information visualization can be adopted to analyze the images that Bob Ross painted and discussed on the PBS series The Joy of Painting. Examining his artistic output as a dataset suggested complex themes related to emotion, memory, and the very act of painting itself. The preliminary findings show how information visualization can be used for art collection analysis by exploring the trajectory of artistic creation. Another topic I’m investigating is visualizing social media interactions (e.g., Pinterest boards and Twitter “tweets”) to further understand how libraries can use social media interactions to engage and attract patrons. One of the initial findings is that library users prefer participating in “active” services created by the library; thus libraries need to spend much more time and effort contributing to a creative theme or design on their chosen topics, rather than simply pushing static posts like book covers.


Social networks reveal the interests of millions of individual consumers, as well as links within and among market segments. Besides targeted advertising, what benefits can social network analysis provide? How do these benefits differ between small and large enterprises?


Social network analysis can provide so much more than just targeted advertising, such as increasing customer loyalty and improving brand impression through better user understanding and engagement. In addition, through other in-depth analyses such as sentiment analysis and trend analysis, we can gain insight into the attitudes and/or behavioral patterns that users present. We can also identify different “types” of users (e.g., leaders vs. non-leaders), which helps target advertising further by tailoring marketing messages based on user influences.


I think the benefits apply to both small and large enterprises, but the strategies to deal with social network analysis may differ greatly based on available resources. Larger enterprises can take a more structured approach to social network analysis (e.g., by having an independent team that focuses on social media initiatives and strategies), while small enterprises may lack resources for intensive analysis. Therefore, you must design social media strategies carefully in order to optimize the potential benefits of social network analysis.


As platforms and their services evolve, what innovations in social network analysis do you foresee over the next 5 to 10 years?


I think one of the biggest innovations in social network analysis will emerge from the big data field – both the evolution, availability, and interconnectedness of large-scale datasets, as well as new methods and tools for data analytics. Although the scale of available data presents many challenges, it also opens exciting opportunities for even more in-depth knowledge mining and discovery, such as sentiment and trend analysis. Simultaneously, we will develop more integrated tools that support powerful platforms to search, monitor, analyze and visualize data.


How can corporate librarians integrate cutting-edge data research into their day-to-day work? What specific services do corporate librarians who lack a computer science background have to offer?


Fortunately, there are more and more data research tools that provide a complete, integrated solution for deep data analysis through user-friendly interfaces. I believe corporate librarians, or those who lack a computer science background, can master these tools. For example, I’m teaching a big data course this semester, and one of my students, who is working for a corporation, is learning how to use Splunk to analyze and visualize a large-scale dataset of consumer purchase history to gain deeper insights into location-based buying behaviors.


To enhance competitiveness, I think it is essential for corporate librarians to gain some skills and knowledge with large-scale data analysis and interpretation.


What specific topics will you be discussing at our upcoming Fall Seminar?


I will be discussing how librarians and information professionals can use information visualization to enhance our daily work. This includes analyzing, displaying, communicating and interpreting massive amounts of abstract data effectively and efficiently via visual representations. I will demonstrate how information visualization can be used to help libraries and librarians utilize abundant data resources (to which they now have more and more access) to provide better collection analysis, resource allocation, and user engagement.


Thank you so much for your time. We look forward to your presentation.

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