Posted on October 4, 2014.
Theme: The Data Storm: How to prepare, how to survive
When: Friday, October 24, 2014, 8:00 AM – 4:00 PM
Where: Bayview Room, Marina Village Conference Center, 1936 Quivira Way, San Diego, CA 92109 [map]
According to IDC, from 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020). From now until 2020, the digital universe will about double every two years.
What are the implications of this data storm? What is the best way to organize data so that it can be easily found? What is the role of the information professional in this digital universe?
Join us as we explore these questions and gain valuable insights and lessons from experts in the field.
Attendees will also have opportunities to explore a vendor showcase, hear short vendor presentations, and enjoy a delicious continental breakfast, box lunch, and snacks catered by Panera Bread.
8:00 – 8:30 Registration, Continental Breakfast
8:30 – 8:45 Welcome
Jill Blaemers, SLA-SD President
8:45 – 9:30 KEYNOTE — Preparing for the Data Storm: LIS Meets Data Visualization
Michelle Chen, Assistant Professor, SJSU School of Information
Information visualization is considered one of the prime emerging technologies for large-scale data analysis and is an important topic for information professionals to understand. It deals with analyzing, displaying, communicating and interpreting massive amounts of abstract data effectively and efficiently via visual representations. In this keynote, Dr. Chen will present and discuss how information visualization can be used to help libraries and librarians utilize the abundant data resources (to which they now have more and more access) to provide better patron services through better collection analysis, resource allocation, and user engagement
9:30 – 10:15 Big Data, Marketing and Listening to Customers in Order to Create Value
Michael Germano, Associate Librarian/Professor, CSU Los Angeles
Big data has exerted a profound impact upon the ways in which businesses plan and execute their strategic marketing efforts. The goal of this session is to provide corporate librarians with a practical overview of marketing data analytics and how they are used by marketing departments, provide a a foundational understanding of the corporate librarians critical importance as thought leaders and influencers, and review some of the legal and ethical implications of marketing data analytics and the need to ‘listen’ to customers in ways that are ethical and legal.
10:15 – 10:45 Break, Vendor Showcase
10:45 – 11:30 Untying the Purse Strings: Communicating to Upper Management the Value of a Knowledge Management Project
Cindy Shamel, President, Shamel Information Services
Info pros recognize the need to manage an organization’s knowledge assets, many of which hold the data we seek to mine and analyze. In the absence of strategic knowledge management, the data storm can easily overwhelm. In the absence of executive support, knowledge management practices may never be implemented. In this session attendees will learn strategies for identifying management concerns, speaking to those concerns, and communicating the value and benefits achievable through a knowledge management projects in order to gain management support. This presentation will include actual examples, best practices, and lessons learned from the speaker’s experience.
11:30 – 12:30 Lunch, Vendor Showcase
12:30 – 1:15 Vendor Presentations, Chapter Update
1:15 – 2:00 Data doesn’t have to be a four-letter word: Professional development to tame the data monster
Susan Boyd, Engineering/Math Librarian, Santa Clara University
Why is learning to manage data difficult? Or is it? This presentation covers the many ways—from freebies to formal education to learn what the information professional needs to know about data. From informal ways such as organizational listservs, to formal methods such as those in library science programs, (and everything in between)—here are the various ways to learn about data management so you can be prepared to start or contribute to a program at your institution.
2:00 – 2:15 Break, Snacks, Vendor Showcase
2:15 – 3:00 What’s the problem? What’s the solution? Matching data with data analytic tools
Dr. Lesley Farmer, Professor, CSU Long Beach
Dr. Alan Safer, Professor, CSU Long Beach
Librarians can leverage data-driven evaluation and decisions. What data should be collected, and how should it be analyzed? What kinds of statistics best represent and model the issue you are trying to resolve? This session examines typical technology-related library functions, as case studies. The speakers will guide participants in determining what problem needs to be addressed, what kind of data should be collected, what kinds of data instruments to use, and the appropriate data analysis statistics to apply in order to make a meaningful decision and predict – and optimize — future situations. A flowchart to help choose the appropriate data analytical tool will be shared.
3:00 – 3:45 Riding the Wave: Re-branding Information Professionals in the Digital Age
Matthew McKinley, Digital Project Specialist, UC Irvine
Shu Liu, Metadata & Digital Resources Librarian, UC Irvine
Scholarship in the digital age can be exhausting: beyond the core work of research and publishing, research data and publications must be carefully described, managed, shared, tracked and preserved. What’s more, the explosive growth of the digital universe requires performing these actions with maximum efficiency, creativity, and flexibility to ensure the longevity of valuable research product. Who can researchers turn to for assistance in addressing this data deluge, making their research workflows more reliable, scalable, and intelligent?
In this presentation, we will illustrate how our proposed guiding principles have been or will be implemented in our growing suite of digital scholarship services (DSS), including past and current project examples.
3:45 – 4:00 Closing, Evaluations
Isabelle Garcia, SLA-SD Director
Registration includes presentations, a vendor showcase, continental breakfast, lunch, and snacks. Please note that we have decided to offer a “low income” option this year for individuals making less than $18,000 annually.
- SLA members: $70
- Non-members: $85
- Students/unemployed/retirees/low-income: $35
If you have any questions about registration, please contact Lauren Rasmussen at firstname.lastname@example.org
Registration closes: Tuesday, 10/21/2014
Registration: Lauren Rasmussen, email@example.com
Seminar information: Isabelle Garcia, SLA.SD.FallSeminar@gmail.com
Thanks to our generous exhibitors:
Thanks to the contributions of our exhibitors, who help make the Fall Seminar possible! Each exhibitor will have a table at the seminar, and attendees will have several chances to visit with these vendors throughout the day.
- EOS International
- Complete Book